ADAHOY

Trustless marketing platform powered by smart contracts

Adahoy enables advertisers to easily create an affiliate network in a fast, transparent and reliable way. Built on the Ethereum blockchain, our solution also helps mitigate frauds and scams, which plague current online commerce. The system is designed for individuals and small-medium enterprises (SMEs) using e-commerce markets, such as OpenBazaar. Our platform is intended to allow easy governance and reporting of the contractual relationship between the advertiser, the affiliate/publisher, and their customers. Whenever a sale of a product or service takes place, the affiliate receives a pre-approved commission from the advertiser through a smart contract execution. Adahoy focuses on security and privacy even for the customers, and helps them stay in total control of their data before, during, and after the buying process.

MERCHANT

The merchant defines a price to promote the sales of her products or services. Then generates a link to an item in her e-shop, and shares it with her affiliates. When an item is sold through the affiliate link, the conversion is stored on the blockchain, and the affiliate gets her commission. All the transactions can be accessed in real time to verify their validity, and a reporting tool provides further business intelligence.

PUBLISHER

The publisher receives a link from the advertiser with a proposed commission for a successful conversion. The affiliate can either accept, or ask a higher price. After acceptance, the contract is automatically hashed on the blockchain. When a customer uses the link to view and buy the item, the smart contract triggers, and the publisher receives the commission. Because we use cryptocurrencies, even small micropayments are sent.

CUSTOMER

The activity of a shopper, who uses an affiliate link to view/buy an item on an e-shop, or simply views and advertisement, is logged on the blockchain. Such a record is used for reporting and payments between the advertiser and an affiliate. However, the buyer can choose to disclose her data (or even a whole curated user profile) in change for a discount or additional services from the advertiser.

Bringing ethics, transparency and trust to insurance sales through crypto-economics.

CLIENTS will not be pushed into policies they can't sustain paying. They will not be pushed to terminate the policies irrationally.

INSURERS will benefit from a higher quality portfolio with lower surrenders. But also better internal rate of return, new business value, lower cash needs and better Image of their external sales agents/brokers.

BROKERS, who serve their clients better will get higher commissions and better conditions.

The external sales* remuneration is the main source of conflict of interest with clients and insurers alike.

  • *Brokers, financial advisors, MLMs
  • Commissions are paid upfront while the policies are long term (ie 10Y)
  • Large outflow (even >100% of ann. premium)
  • Low recoverability of the commission, If policy lapses before maturity
  • Insurers try to pass their risks to clients (surrender fees)
  • Plain commission dilution unaccepted by agents.
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Making the commission a smart contract between the distributor and the insurer.

  • Commission is diluted or paid at the end
  • Smart-contract based payout is triggered by conditions (proper policy fulfillment, another payment etc)
  • Commission value linked to policy performance and profits/value (premium payments, claims, surrenders)

Tokenizing the commission smart contract to enable its trading to access liquidity.

  • Simple and cheap securitization of policy contracts
  • Brokers receive policy tokens from their contracts
  • The commission payout is diluted, but brokers can sell their return-bearing tokens to receive an immediate payout
  • Decreased conflict of interest as brokers maximize the token value through reputation
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Meet the Adahoy team, skilled in business, finance, and development.

@adahoyproject,Medium

Meet the Adahoy Partners